Karl Soderlund, VP of Worldwide Channels and Alliances, and Jim Harold, VP of North America Channels, Named as Two of the Most Powerful Leaders in the IT Channel
Aruba Networks, Inc. (NASDAQ:ARUN) today announced that Karl Soderlund,
vice president of worldwide channels and alliances, and Jim Harold, vice
president of North America channels, have been named to the prestigious
list of the 2015 CRN Channel Chiefs. The influential executives on this
annual list represent the most powerful leaders in the IT channel who
hold direct responsibility for driving growth and revenue for their
organizations through their indirect channel partners.
Individuals are selected for inclusion based on their track record of
channel accomplishments, standing in the industry, dedication to the
partner community, and plans for driving future business innovation and
channel growth. The 2015 CRN Channel Chiefs have demonstrated their
enduring support for the channel by consistently defending, promoting
and executing effective channel partner programs and strategies.
One of the key drivers behind Karl Soderlund being named a 2015 CRN
Channel Chief was his work leading the expansion of Aruba’s PartnerEdge
Program to better address the needs of small to mid-sized enterprises
(SMEs) and the channel partners that serve them. The new global
initiative has added training, promotions and sales enablement support
for the SME market to ensure that new partners can ramp and develop
solutions expertise quickly and drive enhanced sales and margins.
Jim Harold helped launch a new quote and configuration tool that
simplified the deal registration process so partners can conduct
business with Aruba effortlessly. Harold also helped lead the expansion
of Aruba’s ClearPass Specialization program, which has driven increased
professional services capabilities and business opportunities for
partners. As a result of the ClearPass program expansion, the number of
partners in this program grew by 100 percent. Also, under Harold’s
guidance, Aruba launched new alliances and partnerships that provide
Aruba’s partners with increased opportunities to sell joint solutions
and strengthen their market position against competitors.
“Each year, our editors carefully vet an extensive group of highly
accomplished channel executives to highlight those exemplary individuals
who earn the mantle of CRN Channel Chief. These executives strive to
advance the success and standing of the channel community within their
organizations. The 2015 CRN Channel Chiefs lead by example and serve as
valuable advocates to help ensure the health and longevity of the IT
channel. We applaud their accomplishments and look forward to their
continued success,” said Robert Faletra, CEO, The Channel Company.
“Our partners are vital to our success as a company, and we are
committed to providing them with world-class tools and support,” said
Dominic Orr, president and CEO for Aruba Networks. “Karl and Jim
exemplify Aruba’s partner-centric attitude, and the innovative channel
programs they have launched in the past year have delivered real value
both in terms of increasing the total number of Aruba partners
worldwide, and supporting our partners’ growth.”
The 2015 CRN Channel Chiefs list is featured in the February 2015 issue
of CRN, and online at www.CRN.com.
About The Channel Company
The Channel Company, with established brands including CRN, XChange
Events, IPED and SharedVue, is the channel community's trusted authority
for growth and innovation, For more than three decades, we have
leveraged our proven and leading-edge platforms to deliver prescriptive
sales and marketing solutions for the technology channel. The Channel
Company provides Communication, Recruitment, Engagement, Enablement,
Demand Generation and Intelligence services to drive technology
partnerships. Learn more at www.thechannelcompany.com.
About Aruba Networks, Inc.
Aruba Networks is a leading provider of next-generation network access
solutions for the mobile enterprise. The company designs and delivers
Mobility-Defined Networks that empower IT departments and #GenMobile, a
new generation of tech-savvy users who rely on their mobile devices for
every aspect of work and personal communication. To create a mobility
experience that #GenMobile and IT can rely upon, Aruba Mobility-Defined
Networks™ automate infrastructure-wide performance optimization and
trigger security actions that used to require manual IT intervention.
The results are dramatically improved productivity and lower operational
costs.
Listed on the NASDAQ and Russell 2000® Index, Aruba is based in
Sunnyvale, California, and has operations throughout the Americas,
Europe, Middle East, Africa and Asia Pacific regions. To learn more,
visit Aruba at http://www.arubanetworks.com.
For real-time news updates follow Aruba on Twitter
and Facebook,
and for the latest technical discussions on mobility and Aruba products
visit Airheads Social at http://community.arubanetworks.com.
© 2015 Aruba Networks, Inc. Aruba Networks’ trademarks include Aruba
Networks®, Aruba The Mobile Edge Company® (stylized), Aruba
Mobility-Defined Networks™, Aruba Mobility Management System®, People
Move Networks Must Follow®, Mobile Edge Architecture®, RFProtect®, Green
Island®, ETips®, ClientMatchTM, Virtual
Intranet AccessTM, ClearPass Access Management
SystemsTM, Aruba InstantTM,
ArubaOSTM, xSecTM,
ServiceEdgeTM, Aruba ClearPass Access
Management SystemTM, AirmeshTM,
AirWaveTM, Aruba CentralTM,
and ARUBA@WORKTM. All rights reserved. All
other trademarks are the property of their respective owners.

The Channel Company
Betzi-Lynn Hanc, 508-416-1182
bhanc@thechannelcompany.com
or
Aruba Networks, Inc.
Pavel Radda, 408-419-0294
pradda@arubanetworks.com