Hanes Hosiery, the leading manufacturer and marketer of women’s
hosiery, is transforming legwear with the introduction of the Perfect
Tights collection. Featuring COMFORT FLEX® knitting, these
anatomically correct, luxury tights provide a precise front and back
that conforms to the body for optimal comfort and fit.
Key product features of Hanes Perfect Tights include:
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A flexible waistband designed to move with you;
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A modern bike-short panty that provides tummy, hip and thigh control
for comfortable smoothing and contouring;
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Subtle, knit-in shaping bands under the bottom for gentle lift and
support;
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Xtemp™ technology designed to adapt to body temperature for all day
comfort; and
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A reinforced toe designed to provide both comfort and durability.
“The Hanes Perfect Tights collection was developed to offer a
range of great-fitting tights that complement and conform to a woman’s
individual and unique shape,” said Tricia Bouras, vice president &
general manager for HanesBrands. “New technology has allowed us to
manufacture tights with a definitive front and back, naturally mirroring
a woman’s anatomy and offering the ultimate in comfort and fit. And with
a variety of coverages and colors to choose from, Perfect Tights are the
perfect finish to essential, everyday looks and bold outfits.”
The Hanes Perfect Tights collection includes light
coverage, dark opaque coverage, and darkest blackout
coverage. All three styles are available in black; the dark
opaque tight is also offered in coffee, grey, and navy to blend with
fall and winter fashions. All three styles and colors are available in
sizes XS to XL with an SRP of $16 or 2 for $30. The collection is
launching in major retailers nationwide including Macy’s, JC Penney,
Lord & Taylor, and Belk.
As a global hosiery category leader, Hanes is committed to
providing consumers with key product solutions that incorporate the
latest technology. The introduction of Perfect Tights complements the
recently launched Hanes Perfect Nudes™ collection offering sheer,
foundation finishes in six skin tones.
Bouras added, “Our research found women, especially millennials, are
rediscovering the benefits of legwear and viewing it as an extension of
their beauty routines. Just as foundation or concealer can immediately
create a flawless appearance, our hosiery can instantly provide legs
with an airbrushed look and add polish to any outfit. Echoing the
experience they have with cosmetics, our consumers also report that
legwear makes them feel more confident and naturally beautiful.”
To engage beauty-focused consumers, Hanes Hosiery has partnered
with Perfect
365, the digital beauty platform loved by celebrities and millions
of users, as part of its digital campaign supporting the Perfect Nudes™
and Perfect Tights collections. The campaign runs until October 31, 2017.
About Hanes Hosiery:
Hanes Hosiery, America’s #1 hosiery brand(1),
is sold in the U.S. at major retailers nationwide. The Hanes Hosiery
assortment includes sheers, thigh highs, tights, leggings, trouser socks
and foot covers. With its innovative design and superior fit, Hanes Hosiery
has a long history of offering the best in comfort and a
flattering appearance. Hanes Hosiery lines include Silk
Reflections, Absolutely Ultra Sheer, Alive, PowerShapers, Hanes
Plus and Perfect Nudes. Hanes Hosiery is part of
HanesBrands (NYSE: HBI). Comfort Flex is a registered trademark.
For additional information, visit www.haneshosiery.com.
Connect with Hanes Hosiery via social media on Twitter (@HanesHosiery)
and Facebook (www.facebook.com/haneshosiery).
About HanesBrands:
HanesBrands (NYSE: HBI) is a socially responsible leading marketer of
everyday basic innerwear and activewear apparel in the Americas, Europe,
Australia and Asia-Pacific. The company markets T-shirts, bras, panties,
shapewear, underwear, socks, hosiery, and activewear under some of the
world’s strongest apparel brands, including Hanes, Champion,
Maidenform, DIM, Bali, Playtex, Bonds, JMS/Just
My Size, Nur Die/Nur Der, L’eggs, Lovable, Wonderbra,
Berlei, and Gear for Sports. More information about the
company and its award-winning corporate social responsibility
initiatives may be found at www.Hanes.com/corporate.
Connect with HanesBrands via social media on Twitter (@hanesbrands)
and Facebook (www.facebook.com/hanesbrandsinc).
Source: (1)NPD Group/U.S. Consumer Tracking Service/Dollar
Share Rolling 12 months ending June 2017
