Hanes creates social media campaign to give fans a once-in-a-lifetime opportunity to kick it with NBA legend
WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes, America’s No. 1 apparel brand, has launched a social media
challenge for fans to see if they are cool enough to hang with Michael
Jordan.
The “Chill Like MJ” interactive fan experience on social media leads to
a sweepstakes entry for a chance to win an all-expenses paid trip to
North Carolina to chill with the longtime brand spokesperson and
six-time NBA champion. The winner will spend a day on the golf course,
enjoy center-court seats at a Charlotte Hornets basketball game, and
meet the legend himself during the game.
The Chill creative campaign was created to support Hanes X-Temp
product lines that incorporate technology designed to adapt to body
temperature to keep wearers cool, dry and comfortable all day.
To enter the sweepstakes, fans participate in a “choose-your-adventure”
interactive experience to see if they are “chill” enough to hang with
Jordan. The game leads the viewer through different what-would-MJ-do
scenarios and lets them choose different options. For example, does he
help the guy struggling to bench press weights or just keep walking
through the gym?; does he steal the bride's spotlight or help get her
groom back on track?
In each situation, participants are encouraged to choose what they think
Jordan would do. Based on participants’ selections, the experience
guides them to the next scenario and ultimately to the sweepstakes
homepage.
“We’ve had a great relationship with Michael over the past 28 years, and
we’re thrilled to be able to work with him on ‘Chill Like MJ,’ ” said
Sidney Falken, chief branding officer, HanesBrands. “He’s a great brand
ambassador, and this campaign offers fans the chance to engage with him
in a whole new way.”
The campaign is being executed through Canvas Ads on Facebook, Snap Ads,
and a Facebook Messenger prank video featuring MJ. Consumers can enter
the sweepstakes by going to www.Hanes.com/ChillLikeMJ.
The sweepstakes ends Tuesday, Oct. 31, 2017.
Hanes
Hanes, America's No. 1 apparel brand, is a leading brand of
intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes
products can be found at leading retailers nationwide and online
direct to consumers at www.Hanes.com.
Hanes is a flagship brand of HanesBrands (NYSE: HBI).
