The iconic brand opens its third U.S. retail location in the Windy City’s Wicker Park neighborhood
WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Champion Athleticwear, makers of authentic athletic apparel since 1919,
is continuing to expand its retail footprint with its first store in
Chicago and its third in the U.S. overall. The grand opening at 1520
North Milwaukee Avenue took place over the weekend on Saturday,
September 15.
The Champion store is located in Chicago’s Wicker Park neighborhood, the
city’s creative epicenter and a diverse area filled with shops, art
galleries, theaters and restaurants. Located just minutes from downtown
Chicago, the store is easily accessible from anywhere in the city via
public transportation and is just steps from the Blue Line “L” stop.
“Following our successful store openings earlier this year in Los
Angeles and New York, we are proud to call Chicago our newest retail
home. Our store provides brand fans an opportunity to immerse themselves
in the world of Champion through a combination of our heritage, iconic
products and customizable apparel,” said David Robertson, Director
Champion Brand Marketing. “Champion and Chicago are a perfect match, as
we both have a long history of diversity, innovation, individuality and
a strong tie to sports. We look forward to becoming part of the city’s
retail and cultural fabric.”
The 1,900 square-foot store is a hub of Champion activity, with
innovative opportunities for customers to shop for and interact with
product and the brand.
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At the grand opening, the first 500 customers to shop the store
received a limited-edition canvas tote bag with exclusive art designed
by Joseph “Sentrock” Perez, a local street artist.
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Specialized product will be available only in the Chicago store,
including a designed T-shirt from Sentrock and a Chicago capsule
collection. In addition, on-site customization will feature
Chicago-themed patches, as well as the opportunity for shoppers to
create their own unique made-to-order garment. National and local
collaborations will also cycle in and out of the store on a frequent
basis.
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Champion’s heritage will be on display with select archival items
dating back through the brand’s nearly 100-year history.
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Reverse Weave®, the brand’s signature franchise, will be featured in a
vast array of colorful sweatshirts, hoodies and joggers.
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And after a fresh reintroduction last month, Champion’s footwear line
will be available at the store as well, giving shoppers direct access
to the new pieces.
Champion’s storied heritage is showcased throughout the store, as some
of the company’s most unique and treasured items are on display within
fixtures developed from recycled wood made from reclaimed basketball
courts. The store is not only a place to shop for classic styles, every
day staples and bold designs, but also creates a unique experience for
fans of all generations to connect with the brand in new ways.
To learn more, visit Champion.com
and follow on Instagram @Champion_Chicago,
Twitter
and Facebook.
About Champion®
Since 1919, Champion Athleticwear has offered a full line of innovative
athletic apparel for men and women including activewear, sweats, tees,
sports bras, team uniforms and accessories. Champion uses innovative
design and state-of-the-art product testing to ensure uncompromised
quality and innovative apparel for our consumers. Champion Athleticwear
can be purchased at department stores, sporting goods, specialty
retailers, and at Champion.com.
For more information, please contact us at 1-800-315-0563 or at Facebook.com/Champion,
follow us on Twitter @Championusa or on Instagram @Champion. Champion is
a brand of Hanesbrands Inc. (NYSE:HBI).
