Online Publication Offers Update on Industry-Related Trends and Consumer Insights
HanesBrands (NYSE: HBI), a leading global marketer of everyday basic
apparel under world-class brands, today published its third issue of Apparel
Tip Sheet, an online resource for journalists who cover the apparel
industry.
Each issue of Apparel Tip Sheet provides journalists a number of
articles across varying topics and accompanying “grab-and-go” multimedia
assets, including consumer insight vignettes, photos and videos.
The current edition, which was distributed to apparel-industry writers
at the top-100 newspapers and other selected outlets across the United
States, includes articles on building strong design collaborations, how
big data drives basic apparel, the changing size of North America’s
population, what makes a piece of apparel iconic, and why and how to
give socks to the homeless. Women weigh in on their bras – from how many
they have to how long they last – via consumer insight vignettes.
“The goal of Apparel Tip Sheet is to provide journalists with access to
relevant content that can be used as the basis for an article or to
spark story ideas, introduce them to subject-matter experts across
multiple disciplines and establish HanesBrands as a first-stop resource
for writers working on apparel-industry articles,” said Matt Hall, chief
communications officer for HanesBrands.
Journalists and bloggers who are interested in automatically receiving
Apparel Tip Sheet can sign up online at www.appareltipsheet.com.
The site also allows writers to provide feedback on how HanesBrands can
make the publication more useful.
HanesBrands
HanesBrands is a
socially responsible leading marketer of everyday basic innerwear and
activewear apparel in the Americas, Europe, Australia and Asia-Pacific.
The company markets T-shirts, bras, panties, shapewear, underwear,
socks, hosiery, and activewear under some of the world’s strongest
apparel brands, including Hanes, Champion, Maidenform,
DIM, Bali, Playtex, Bonds, JMS/Just My Size, Nur
Die/Nur Der, L’eggs, Lovable, Wonderbra, Berlei,
Alternative, Bras N Things and Gear for Sports. More
information about the company and its award-winning corporate social
responsibility initiatives may be found at www.Hanes.com/corporate.
Connect with HanesBrands via social media on Twitter (@HanesBrands)
and Facebook (www.facebook.com/hanesbrandsinc).
