Hanes takes a fresh look at the $11 billion U.S. babywear category, launches Ultimate Baby line exclusively in Amazon’s online and mobile stores
Flexy and Zippin collections designed to grow with babies, differentiated by four simple sizes
WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes, America’s No. 1 apparel brand, is bringing its trademark
level of comfort and innovation to the newest and smallest members of
our country’s families.
Hanes Ultimate Baby line’s Flexy and Zippin collections offer
adjustable cuffs, enhanced flexible fabrics, expandable necks and
protective zip covers that provide comfort for baby and ease for
parents. Because tops, bottoms, onesies, hoodies, polos and other
offerings are designed to grow with babies through their first 24
months, four sizes (0-6, 6-12, 12-18, 18-24 months) – versus the
industry standard six sizes – make outfitting simpler and more
affordable.
“Hanes has provided reliable comfort for the rest of the family for more
than 100 years,” said Nadine Hall, president of basics for HanesBrands.
“Now, the No. 1 brand of kids’ underwear, men’s underwear and socks is
bringing that same great Hanes comfort to a new generation by
offering innovative clothing options that are designed to last longer
and meet the needs of growing babies.”
On average, babies grow more than 10 inches and triple in weight during
the first year. So it is not surprising that HanesBrands’ consumer
research found that 90 percent of parents have clothing their babies
have never worn. Among the top reasons cited for this were babies
outgrew the clothes (76 percent) and the clothing was too difficult to
get on or made it hard to change babies (52 percent).
Eighty-eight percent of parents also indicated they bought or received
an article of clothing the baby wore only once, and parents have an
average of eight outfits that fall into the “one and done” category.
The Hanes Ultimate Baby line was developed using HanesBrands’
Innovate to Elevate process, and offers 60 styles of babywear, in knits
and fleece, including bodysuits, hoodies, crews, polos, joggers, socks
and diaper covers.
The Flexy collection offers reinforced snaps on bodysuits and flexible
ribbed fabric that moves and “grows” with the baby. The Zippin
collection offers knit pants that zip along the entire pant seam for
quick access to diapers and to keep outfit changes tug-free. A delicate
pocket allows zippers to be safely tucked away from curious little hands
and a fabric-backed finish prevents sensitive skin from being irritated.
Both collections feature adjustable arm and leg cuffs and super-soft,
four-way stretch fabric that provides flexibility and comfort to babies
as they begin to cuddle, crawl and walk.
Flexy and Zippin products, available exclusively in Amazon’s online and
mobile stores, can be mixed and matched for any occasion from sleep to
play and can be purchased in two-piece sets starting at $9.99 or in
pre-bundled assortments, including a Flexy 17-piece Cool Weather
Essential set for $74.99 and a 17-piece Warm Weather Essentials set for
$69.99.
For more information on the Hanes Ultimate Baby line, visit www.amazon.com/hanesbaby.
Hanes
Hanes, America’s
No. 1 apparel brand, is a leading brand of intimate apparel, underwear,
sleepwear, socks and casual apparel. Hanes products can be found
at leading retailers nationwide and online direct to consumers at www.Hanes.com.
HanesBrands
HanesBrands (NYSE:
HBI) is a socially responsible leading marketer of everyday basic
innerwear and activewear apparel in the Americas, Europe, Australia and
Asia-Pacific. The company markets T-shirts, bras, panties, shapewear,
underwear, socks, hosiery, and activewear under some of the world’s
strongest apparel brands, including Hanes, Champion, Bonds,
Maidenform, DIM, Bali, Playtex, Bras N Things,
Nur Die/Nur Der, Alternative, L’eggs, JMS/Just My Size, Lovable,
Wonderbra, Berlei, and Gear for Sports. More information
about the company and its award-winning corporate social responsibility
initiatives may be found at www.Hanes.com/corporate.
Visit our newsroom at https://newsroom.hanesbrands.com/.
Connect with the company via social media: Twitter (@hanesbrands),
Facebook (www.facebook.com/hanesbrandsinc),
Instagram (@hanesbrands_careers),
and LinkedIn (@Hanesbrandsinc).
