Embracing Diversity and Individual Achievement
WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Today, Hanes launches “Model Citizen,” a campaign that challenges the
men’s underwear status quo by showing real guys, with real bodies, and
pushes back on the flashy “flexes” that flood the Instagram feeds of
young people today. Rather than highlighting guys who have washboard abs
or flashy material markers of success, the Hanes Model Citizens are men
who have carved their own paths, built careers rooted in
entrepreneurship and are driven by a desire to make a positive impact in
their industries and communities. Hanes’ Model Citizens hail from across
the country:
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New York transplant Chaz originally moved from Nashville to pursue
music, but has since expanded his career to acting and photography –
all while raising his son as a single father.
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Austin bootmaker Josh, or the “The Mayor of East Austin,” was one of
the first entrepreneurs to relocate to East Austin, where he built a
company from the ground up while raising his family.
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Denver brewer Jan started his career working the bar at Our Mutual
Friend Brewing Company (and volunteering in the brewery any chance he
could); seven years later, he’s head brewer and instrumental to making
the bar an integral part of Denver’s community.
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Analog photographer Gabe focuses his work on black and white urban
sprawl photography in New York city, highlighting overlooked and
underrepresented people, their resilience, and how they live.
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Muralist Akbar splits his time between Los Angeles and New York,
inspiring rundown neighborhoods with his artwork, and mentoring
at-risk youth.
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Denver coffee shop owner Koan started out roasting beans in his
garage, and has developed Huckleberry Roasters into a top coffee
destination – while working with local farms and coffee co-ops.
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Austin restaurateur Eric started as an unhappy litigator, bought a
food truck, opened a restaurant (The Peached Tortilla) and oversees a
mentorship program for novice food truck owners in Austin – and makes
food donations from his restaurant to local schools.
“We are thrilled to take the opportunity to push the meaning of
‘model’,” said Sidney Falken, chief branding officer, HanesBrands. “With
the Model Citizen program, we are highlighting men who are chasing their
dreams and living their lives on their own terms – not spending every
day at the gym building the perfect body.”
The Model Citizens were photographed in Denver, Austin and New York over
the summer of 2019, the program will live through mid-2020. All of the
products featured are available on Hanes.com, and the program has a
landing pages at www.hanesmodelcitizens.com
with more detail on each of the participants.
While Hanes longstanding mission has been to Make the World a More
Comfortable Place, the Model Citizen campaign showcases how young
men across the country are sharing in this mission with us. By following
your passion, focusing on what truly matters and living with the intent
to raise up the people and community around you, everyone can become a
Model Citizen – which is so much more than just an underwear model.
Hanes
Hanes, America's No. 1 apparel brand owned by HanesBrands
(NYSE:HBI), is a leading brand of intimate apparel, underwear,
sleepwear, socks and casual apparel. Hanes products can be found
at leading retailers nationwide and online direct to consumers at www.Hanes.com.
